Bank of Tennessee was battling local banks left and right trying to be the preferred community bank all over the state.  To make it feel like it was at the heart of every community it needed a rebrand with more heart. So we started tapping into human truths. One of these truths was that banks make people happy. But how? Well, they provide money to help people find moments in time, places, and even mindsets that make them happy. We positioned Bank of Tennessee as the bank that is part of the happiest moments in life and local communities loved it.