Pal's is a popular fast-food chain located all over Tennessee. They have a tasty menu but somehow their chili burger sales were tanking. To increase burger sales, the team decided to do something big. We unleashed the ultimate chili-loving character, Chili Billie Jones. With his hilarious personality and entertaining backstory, Chili Billie Jones quickly stole peoples’ hearts and filled their stomachs. In fact, in only one month, Pal's chili burger sales increased by 247%.